Building An Email List Of Loyal Customers
It gets said all the time in business circles that ‘the money is in the list,’ but if you are a new business you might not fully understand exactly why having a mailing list is so powerful…
In short, a list is power and a list is money!
When you have a decent sized mailing list you can send out an email to your subscribers telling them about a product and generate instant sales.
You’ve probably also heard people going on about how they make money online ‘in their sleep’? The reason that they are able to do this is because they have a mailing list. All you need is an autoresponder sequence – a series of emails which you can schedule to be sent automatically after people sign up to your list.
Some people may disagree but in my opinion having a mailing list is the single most valuable asset of any online business.
A couple of things to mention here:
Not all mailing lists are equal! If you want to see decent results from a mailing to your list you need to have quality, targeted subscribers. By that I mean they need to be interested in the products and services you are offering (there’s probably not much point in offering gardening tools to a list of subscribers who are primarily interested in auto repair) and you also need to have a strong relationship with your subscribers. They need to trust you, relate to what you stand for and be assured of the fact that you offer quality products and services.
How important is outright list size? Well it’s certainly a factor but the number of subscribers you have is not the be all and end all. I have seen cases where a business has sold more products by mailing a list of 2,000 people than another business that has 10,000 people.
That’s what I mean about the importance of making sure that you have an excellent relationship with your subscribers and that they are highly targeted in the first place.
If you’re serious about making money from your mailing list it is absolutely essential that you build a good relationship with your subscribers.
Businesses who have a good relationship with their list see more click-throughs and make more sales than businesses who have a weak relationship with their list. That’s why people with small lists sometimes outsell marketers with lists which are three or four times the size.
